{"id":2322,"date":"2026-03-24T14:48:42","date_gmt":"2026-03-24T13:48:42","guid":{"rendered":"https:\/\/www.kulturazilina.sk\/?p=2322"},"modified":"2026-03-25T14:01:03","modified_gmt":"2026-03-25T13:01:03","slug":"lala-ho-od-newslettera-k-digitalnej-platforme","status":"publish","type":"post","link":"https:\/\/www.kulturazilina.sk\/en\/lala-ho-od-newslettera-k-digitalnej-platforme\/","title":{"rendered":"\u013dA\u013dA HO: Od newslettera<br>k digit\u00e1lnej platforme"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"664\" src=\"https:\/\/www.kulturazilina.sk\/wp-content\/uploads\/2026\/03\/DSC0100-1024x664.jpg\" alt=\"\" class=\"wp-image-2323\" srcset=\"https:\/\/www.kulturazilina.sk\/wp-content\/uploads\/2026\/03\/DSC0100-1024x664.jpg 1024w, https:\/\/www.kulturazilina.sk\/wp-content\/uploads\/2026\/03\/DSC0100-300x195.jpg 300w, https:\/\/www.kulturazilina.sk\/wp-content\/uploads\/2026\/03\/DSC0100-768x498.jpg 768w, https:\/\/www.kulturazilina.sk\/wp-content\/uploads\/2026\/03\/DSC0100-1536x996.jpg 1536w, https:\/\/www.kulturazilina.sk\/wp-content\/uploads\/2026\/03\/DSC0100-2048x1328.jpg 2048w, https:\/\/www.kulturazilina.sk\/wp-content\/uploads\/2026\/03\/DSC0100-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>V Mestskej kult\u00fare \u017dilina sa 19. marca 2026 uskuto\u010dnila \u0161peci\u00e1lna prezent\u00e1cia novej digit\u00e1lnej platformy \u013dA\u013dA HO, ktor\u00e1 m\u00e1 amb\u00edciu sta\u0165 sa centr\u00e1lnym bodom kult\u00farneho \u017eivota v meste. Hlavn\u00fdm cie\u013eom podujatia bolo predstavi\u0165 online prostredie kult\u00farnym in\u0161tit\u00faci\u00e1m a uk\u00e1za\u0165 im, ako a pre\u010do sa m\u00f4\u017eu do platformy zapoji\u0165.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Od newslettera k aplik\u00e1cii<\/h2>\n\n\n\n<p>Podujatie bolo ur\u010den\u00e9 najm\u00e4 pre kult\u00farne in\u0161tit\u00facie a predstavilo im koncept platformy, jej strat\u00e9giu a mo\u017enosti zapojenia. Aplik\u00e1cia vznikla ako prirodzen\u00fd krok po dlhodobej sk\u00fasenosti Krajsk\u00e9ho kult\u00farneho strediska s newsletterom o \u017eilinsk\u00fdch kult\u00farnych akci\u00e1ch. Proces &nbsp;spracovania d\u00e1t&nbsp; pri tvorbe elektronick\u00e9ho dokumentu je v&nbsp;s\u00fa\u010dasnosti zd\u013ahav\u00fd. &nbsp;Z\u00e1stupcovia in\u0161tit\u00faci\u00ed ka\u017ed\u00fd mesiac zasielaj\u00fa inform\u00e1cie o&nbsp;svojich podujatiach do Krajsk\u00e9ho kult\u00farneho strediska, kde ich pracovn\u00edk na poz\u00edcii mana\u017e\u00e9r kult\u00fary (PR &amp; marketing) &nbsp;ru\u010dne vklad\u00e1 do nov\u00e9ho newslettera.<\/p>\n\n\n\n<p><strong>Digit\u00e1lna platforma \u013dA\u013dA HO<\/strong>&nbsp;tak prin\u00e1\u0161a rie\u0161enie: podujatia sa bud\u00fa da\u0165 jednoducho nahr\u00e1va\u0165 priamo do syst\u00e9mu, automaticky sa zobrazuj\u00fa pou\u017e\u00edvate\u013eom a maj\u00fa v\u00e4\u010d\u0161\u00ed dosah, \u010d\u00edm by sa cel\u00fd proces zefekt\u00edvnil a zjednodu\u0161il.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00davodn\u00fd pr\u00edhovor a v\u00fdznam aplik\u00e1cie<\/h2>\n\n\n\n<p>Podujatie otvoril&nbsp;<a href=\"https:\/\/www.facebook.com\/petofiabane\/posts\/pfbid02k9JbuqCqdYB7LqUQwa39sYX5v29y1ENhGssfDPseji667CbwxW95tM82WTaPEp6al?__cft__[0]=AZat-ErCqadTxFT1vHu8JQnEu_waKMQqAfMwV6xLdwiWTw6qysD3aDRUYXjeYpDcpU0ejL4BI1PfhbkOv8-yzu4cFfopUMQ1MUbDHghvKlwXmVkltI4voknKdeH9DFOY9nAVR3denxqFYcXQHp375xiViLYRM7PVaaC_irY72j8w34bER9Nraxlovabes60yhV4&amp;__tn__=%2CO%2CP-R\" target=\"_blank\" rel=\"noreferrer noopener\">prim\u00e1tor \u017diliny&nbsp;<strong>Peter Fiab\u00e1ne<\/strong><\/a>, ktor\u00fd ocenil \u00fasilie \u013eud\u00ed pracuj\u00facich na projekte a zd\u00f4raznil, \u017ee \u017dilina potrebuje udr\u017eova\u0165 a vytv\u00e1ra\u0165 kult\u00faru. Ka\u017ed\u00fd n\u00e1stroj, ktor\u00fd k tomu m\u00f4\u017ee prispie\u0165, je pod\u013ea neho ve\u013emi podporovan\u00fd, a te\u0161\u00ed ho, \u017ee na takejto iniciat\u00edve \u013eudia pracuj\u00fa.<\/p>\n\n\n\n<p>Za&nbsp;<strong><a href=\"https:\/\/www.kulturazilina.sk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mestsk\u00fa kult\u00faru \u017dilina<\/a><\/strong>&nbsp;vyst\u00fapili&nbsp;<strong>Be\u00e1ta Tama\u0161iov\u00e1<\/strong>, riadite\u013eka MK\u017d, a&nbsp;<strong>Lucia \u0160imo<\/strong>, mana\u017e\u00e9rka podujat\u00ed, projektov a spolupr\u00e1c. Predstavili hlavn\u00fa ideu aplik\u00e1cie, jej strategick\u00e9 ciele a v\u00fdznam pre koordin\u00e1ciu a propag\u00e1ciu kult\u00farnych podujat\u00ed.<\/p>\n\n\n\n<p>Za Krajsk\u00e9 kult\u00farne stredisko sa podujatia z\u00fa\u010dastnili&nbsp;<strong>J\u00falia Marcinov\u00e1<\/strong>, riadite\u013eka, a&nbsp;<strong>Matej Somr<\/strong>, mana\u017e\u00e9r kult\u00fary, PR a marketingu. Hovorili o mo\u017enostiach spolupr\u00e1ce a benefitoch, ktor\u00e9 aplik\u00e1cia prin\u00e1\u0161a kult\u00farnym subjektom, a ako m\u00f4\u017ee pom\u00f4c\u0165 oslovi\u0165 \u0161ir\u0161ie publikum a podpori\u0165 koordin\u00e1ciu podujat\u00ed v meste.<\/p>\n\n\n\n<p>Stretnutia pri pr\u00edle\u017eitosti prezent\u00e1cie novej&nbsp;<strong>digit\u00e1lnej platformy \u013dALA HO&nbsp;<\/strong>sa z\u00fa\u010dastnili z\u00e1stupcovia z&nbsp;nasledovn\u00fdch in\u0161tit\u00faci\u00ed a organiz\u00e1ci\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dom odborov \u017dilina<\/li>\n\n\n\n<li>\u0160t\u00e1tny komorn\u00fd orchester \u017dilina<\/li>\n\n\n\n<li>Krajsk\u00e1 kni\u017enica v\u00a0\u017diline<\/li>\n\n\n\n<li>KC Hoffmann<\/li>\n\n\n\n<li>Turistick\u00e1 informa\u010dn\u00e1 kancel\u00e1ria mesta \u017dilina<\/li>\n\n\n\n<li>B\u00e1bkov\u00e9 divadlo \u017dilina<\/li>\n\n\n\n<li>Mestsk\u00e9 divadlo \u017dilina<\/li>\n\n\n\n<li>Rosenfeldov pal\u00e1c<\/li>\n\n\n\n<li>Nov\u00e1 synag\u00f3ga v\u00a0\u017diline<\/li>\n\n\n\n<li>Stanica \u017dilina-Z\u00e1rie\u010die<\/li>\n\n\n\n<li>Univerzitn\u00e1 kni\u017enica \u017dilinskej univerzity v\u00a0\u017diline<\/li>\n\n\n\n<li>ZaKoZa \u2013 \u017dilinsk\u00e1 Komunitn\u00e1 Z\u00e1hrada<\/li>\n\n\n\n<li>OK Music, sro \u2013 Smer Klub 77<\/li>\n\n\n\n<li>Pova\u017esk\u00e1 gal\u00e9ria umenia v\u00a0\u017diline<\/li>\n\n\n\n<li>Pova\u017esk\u00e9 m\u00fazeum<\/li>\n\n\n\n<li>Odbor kult\u00fary \u017dilinsk\u00fd samospr\u00e1vny kraj<\/li>\n\n\n\n<li>Intern\u00e1tne Rozhlasov\u00e9 \u0160t\u00fadio R\u00e1dio Rape\u0161<\/li>\n\n\n\n<li>TRI STENY \u2013 umeleck\u00e1 gal\u00e9ria<\/li>\n\n\n\n<li>H\u00e1jov\u0148a<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Technick\u00fd v\u00fdvoj a vyu\u017eitie aplik\u00e1cie<\/h2>\n\n\n\n<p>O technickej str\u00e1nke a praktickom vyu\u017eit\u00ed platformy hovoril&nbsp;<strong>Daniel Nov\u00e1\u010dik<\/strong>, v\u00fdvoj\u00e1r aplik\u00e1cie. Predstavil jej fungovanie, sp\u00f4sob prid\u00e1vania podujat\u00ed a funkcie dostupn\u00e9 pre organiz\u00e1torov aj pou\u017e\u00edvate\u013eov. Hovorilo sa v\u0161ak aj o mo\u017enostiach, ktor\u00fdmi by sa aplik\u00e1cia v bud\u00facnosti mohla vyv\u00edja\u0165. Aplik\u00e1cia bola navrhnut\u00e1 tak, aby bola preh\u013eadn\u00e1, intuit\u00edvna a&nbsp;pou\u017e\u00edvate\u013esk\u00fd pr\u00edvetiv\u00e1. Umo\u017en\u00ed kult\u00farnym in\u0161tit\u00faci\u00e1m jednoduch\u00fa spr\u00e1vu ich podujat\u00ed a efekt\u00edvnu komunik\u00e1ciu s verejnos\u0165ou.<\/p>\n\n\n\n<p>Aktu\u00e1lne je na&nbsp;<strong>mesiac apr\u00edl 2026<\/strong>&nbsp;pripraven\u00e9 pilotn\u00e9 &nbsp;pou\u017e\u00edvate\u013esk\u00e9 testovanie so v\u0161etk\u00fdmi in\u0161tit\u00faciami, ktor\u00e9 prejavia z\u00e1ujem o jej vyu\u017e\u00edvanie. V pr\u00edpade \u00faspe\u0161n\u00e9ho priebehu procesu pl\u00e1nujeme spusti\u0165 aplik\u00e1ciu do sk\u00fa\u0161obnej prev\u00e1dzky&nbsp;<strong>v m\u00e1ji 2026<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/krkszilina.sk\/wp-content\/uploads\/2026\/03\/lalaho-stretnutie.jpg\" alt=\"\u013dA\u013dA HO - stretnutie k appke\" class=\"wp-image-23688 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Z\u013eava: Mgr. Matej Somr, PhD. (KrKS ZA | mana\u017e\u00e9r kult\u00fary), PhDr. J\u00falia Marcinov\u00e1, PhD. (KrKS ZA | riadite\u013eka), Mgr. Be\u00e1ta Tama\u0161iov\u00e1 (Mestsk\u00e1 kult\u00fara \u017dilina | riadite\u013eka), Ing. Lucia \u0160imo (Mestsk\u00e1 kult\u00fara \u017dilina | mana\u017e\u00e9rka podujat\u00ed, projektov a spolupr\u00e1c), Daniel Nov\u00e1\u010dik (tvorca digit\u00e1lnej platformy \u013dA\u013dA HO)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Hlavn\u00e1 my\u0161lienka a pr\u00ednos pre mesto<\/h3>\n\n\n\n<p>Cie\u013eom aplik\u00e1cie je, aby obyvatelia \u017diliny mali v\u0161etky kult\u00farne podujatia pokope, \u010do u\u013eah\u010d\u00ed ich pl\u00e1novanie a n\u00e1v\u0161tevu.<\/p>\n\n\n\n<p>\u00da\u010delom podujatia bolo pripravi\u0165 kult\u00farne in\u0161tit\u00facie na spolupr\u00e1cu a motivova\u0165 ich k vyu\u017e\u00edvaniu platformy, aby&nbsp;<strong>\u013dA\u013dA HO<\/strong>&nbsp;mohla efekt\u00edvne sp\u00e1ja\u0165 \u017eilinsk\u00fa kult\u00faru a oslovi\u0165 \u0161ir\u0161ie a najm\u00e4 mlad\u0161ie publikum.<\/p>\n\n\n\n<p>Na z\u00e1ver prezent\u00e1cie prebehla diskusia, v r\u00e1mci ktorej \u00fa\u010dastn\u00edci mohli kl\u00e1s\u0165 ot\u00e1zky, zdie\u013ea\u0165 postrehy a prediskutova\u0165 mo\u017enosti zapojenia svojich in\u0161tit\u00faci\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Fotogal\u00e9ria<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/media\/set\/?vanity=KrKSZilina&amp;set=a.1242536784720386\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u013dA\u013dA HO | Od newslettera k digit\u00e1lnej platforme (19. 3. 2026)<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Autorka:<\/strong>&nbsp;Vanesa Szab\u00f3ov\u00e1<br><strong>Foto:<\/strong>&nbsp;Petra Rovderov\u00e1<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V Mestskej kult\u00fare \u017dilina sa 19. marca 2026 uskuto\u010dnila \u0161peci\u00e1lna prezent\u00e1cia novej digit\u00e1lnej platformy \u013dA\u013dA HO, ktor\u00e1 m\u00e1 amb\u00edciu sta\u0165 sa centr\u00e1lnym bodom kult\u00farneho \u017eivota v meste. Hlavn\u00fdm cie\u013eom podujatia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pasaz"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kulturazilina.sk\/en\/wp-json\/wp\/v2\/posts\/2322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kulturazilina.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kulturazilina.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kulturazilina.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kulturazilina.sk\/en\/wp-json\/wp\/v2\/comments?post=2322"}],"version-history":[{"count":4,"href":"https:\/\/www.kulturazilina.sk\/en\/wp-json\/wp\/v2\/posts\/2322\/revisions"}],"predecessor-version":[{"id":2361,"href":"https:\/\/www.kulturazilina.sk\/en\/wp-json\/wp\/v2\/posts\/2322\/revisions\/2361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kulturazilina.sk\/en\/wp-json\/wp\/v2\/media\/2360"}],"wp:attachment":[{"href":"https:\/\/www.kulturazilina.sk\/en\/wp-json\/wp\/v2\/media?parent=2322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kulturazilina.sk\/en\/wp-json\/wp\/v2\/categories?post=2322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kulturazilina.sk\/en\/wp-json\/wp\/v2\/tags?post=2322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}